Focus Groups
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Type
Book
Authors
ISBN 10
803955669
ISBN 13
9780803955660
Category
Group
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Publication Year
1994
Publisher
Issue Period
Research, Research, Research, Methodology, Research, Psychology
Subject
Group
Tags
Description
The First Edition of Richard Krueger's Focus Groups has become the standard introduction to a technique that is used across the social sciences and professions. This new edition retains the emphasis on applied research, the practical advice on setting up and running focus groups, and the coverage of the entire process from designing a project to reporting the results. More extensive than the original, it contains new chapters on analyzing focus group results and on collaborative approaches. It also contains additional material on the uses of focus groups, questioning strategies, moderator roles, selecting participants, and focus groups with groups containing racial or cultural diversity - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
1073 |
Grey 65.41 |
1 | Grey, Specific Topics | Yes |